klisemfg Chapter 144 The American Feminist Storm: A Quadruple Blow
Chapter 144 The American Feminist Storm: A Quadruple Blow
The company's main product, the Model T car, has been severely threatened, and the company's stock is also viewed negatively.
Just as Lin Yi had predicted, Ford did not choose to stand idly by.
Just as the publicity effect of the Dodge Beetle was rapidly becoming apparent, articles attacking the Beetle began to appear in various newspapers.
The powertrain, vehicle size, and exquisite interior are the hardest hit areas.
In short, in the eyes of these money-loving scholars, this car is utterly worthless and a complete industrial failure.
The Beetle's heavily promoted exterior colors and so-called refined interior are simply not what a vehicle needs.
Some even joked that the Dodge brothers should enter the furniture industry, where there is a greater need for comfortable and aesthetically pleasing items.
Alongside this wave of public opinion, Ford also revealed its Model T upgrade plan.
More powerful engine, a more robust body, and the same low price.
The counterattack was so powerful that the newspapers Lin Yi held in his hands were called by the newspaper company to demand a high price to buy back the pages.
Theo took charge of the matter and sold half of it, making a small profit.
Amidst all the uproar and commotion, Ford's stock price, which had been declining for some time, began to rise strongly again, recovering the losses of the previous two weeks in just three days.
"Lin, you must have been blessed by God!"
Tony, looking excited, burst into the investment firm on Wall Street and immediately offered an exaggerated compliment.
Before Lin Yi could even say he didn't believe in God, he delivered some good news: "Several stock institutions have called me, and they've agreed to give us five times the investment leverage!"
"Great news, let's take action now."
Lin Yi waved his hand, leaving Tony somewhat dumbfounded.
He paused for a moment, then said, "Lin, calm down."
"This is good news, but is it a good time to buy with five times leverage?"
Do you know how much Ford's stock price has risen in the last three days?
"I asked them, and they believe Ford's stock price will continue to rise."
"Of course, this is on the premise that the Dodge brothers do not take any new actions."
"Therefore, I need to know your specific plans."
"Tony, you don't trust me?"
A sense of guilt welled up inside Tony, and he said awkwardly, "Lin, don't misunderstand, I trust you completely. I just want to know your plan."
"The plan is simple: Ford has offended all women. After you sign the contract, there will definitely be large-scale women's demonstrations at Ford's factories and stores."
“At that time, members of parliament who are on good terms with the Pengust family can introduce some bills or even legislation in Congress that emphasize the importance of women.”
"They can loudly criticize all car companies for ignoring women's rights over the past few decades, and then try to win women's favor."
"Don't forget, they also have the right to vote."
Tony: "???"
"Of course, this is just one of the plans. I will announce the Beetle order volume at the most appropriate time."
"You should know what it means that a car that hasn't even officially gone on sale yet can have more than six thousand orders."
"By the way, tell those congressmen to take their reporters to the Dodge store in Washington, D.C., and order a few Beetles to show women their sincerity through their actions."
"This is the second plan."
"The third plan is that when the Beetle's price is officially announced, the Dodge Brothers will announce that they will next build a luxury car suitable for men."
Lin Yi wore a confident smile.
We'll use the Beetle chassis; all we need to do is make the shape more angular.
He has also figured out the future product iteration roadmap.
A facelift, turbocharged engine, plus a car radio and air conditioning.
One more item will be added each year for the next four years.
And in a maximum of two years, the Model T will become history...
Tony's own 60 million, and Lin Yi's 40 million pieced together.
A business worth 100 million, leveraged five times.
With Ford stock hitting a new high, he invested all his money in the stock market in just three days, using a leverage of five times.
Then, public opinion in the newspapers suddenly shifted.
Several well-known Hollywood actresses published articles in newspapers criticizing the experts and scholars who had previously denigrated the Beetle.
The short essays, which were compiled together, all mentioned without exception the unfriendly nature of the Ford Model T for women.
The cars are all black, with a ground clearance of only one foot and a crude interior, showing no consideration for women's feelings whatsoever.
The voices of famous people always cause a sensation.
So, under Lin Yi's guidance, a march calling for respect for women appeared on the streets and outside a Ford dealership... With the voices of Harry Truman and several other members of Congress, the momentum expanded at an extremely rapid pace.
The scope of the crackdown expanded rapidly, even quickly affecting the proportion of female members of Congress.
However, this has nothing to do with Lin Yi; in any case, Ford was being criticized relentlessly.
The result reflected in the stock price was that the upward momentum came to an abrupt halt and turned into a downward trend.
With the second and third moves being used in succession, Ford's stock price plummeted by 29% in just half a month...
"It seems Ford has started to support the market."
Tony, who has already made a small fortune of 100 million, is practically living in the VIP room of the stock exchange these days.
Near the close of trading that day, he called Lin Yi's office: "A large number of buy orders have just appeared, and the stock price has risen by one point."
"Damn it, I lost three million in half an hour!"
What is the attitude of those institutions that have increased leverage?
"This is bad; several stockbrokers have already sent me job applications."
Standing in front of his desk, Lin Yi tapped the table. "The Beetle goes on sale the day after tomorrow. Ford's stock price will definitely fall further. As long as they agree, we are willing to end this contract at a price drop of thirty percent."
"Draw funds out and give the Dodge Brothers' stock price a boost."
Behind the institution are major banks, who will be Lin Yi's friendly partners for the next few years.
He and Tony had already made a fortune from the 500 million they leveraged, even after the price dropped 30%, any more would have offended people.
This is not conducive to his subsequent capital operations.
Moreover, Ford's intervention at this time to support the market must be because it has determined that the market's panic has almost peaked.
Otherwise, they wouldn't have rushed in headfirst.
Continuing to hold the stock may actually reduce returns.
If you continue to harvest, you're just harvesting leeks (a metaphor for exploiting others).
Even if we don't mention 200 million, just 100 million to buy more Dodge Brothers stock would be enough to send it soaring.
They then used the Beetle's strong sales to maintain the stock price, gradually cashed out, and that concluded the first half of the year.
The next time it will enter the market will be when the men's square case is launched.
At that point, it's unlikely that any institution will provide him with additional leverage.
However, the amount of capital is already large enough that, at the very least, they can earn the promised returns to Sheng Aiyi.
Of course, institutions may also anticipate market trends and refuse to terminate their contracts with him.
Then we'll have to bring out the box design drawings, hold a consultation meeting with customers to build it together, and then give Ford another punch.
In short, he's definitely going to make this money...