A reborn mother longs for her daughter's happiness.

Chapter 206 Launching the Male Support Products Market

Sunlight streamed into the subsidiary's spacious and bright office. Li Shiqing sat at her desk, frowning at the dense sales data on her computer screen, muttering, "Why can't the performance improve? If this continues, where will I put my face as the marketing manager?"

Just then, Zhang Chen, the business manager from the next office, strolled in humming a tune, holding a freshly brewed cup of coffee. "Honey, what's wrong? Who's upset our Miss Li again?"

Li Shiqing rolled her eyes at him. "You still have the mind to joke? Didn't you see this performance report? It's driving me crazy!"

Zhang Chen put down his coffee, leaned over and took a look. "Hey, what's the big deal? There's always a way out! Maybe things will turn around soon."

Just as she finished speaking, Li Shiqing's phone rang. Seeing it was Sister Chen calling, she quickly answered, "Sister Chen, hello, hello... Oh? Really? That's great! We'll definitely do our best!"

After hanging up the phone, Li Shiqing jumped up from her chair excitedly and hugged Zhang Chen tightly. "Honey, our chance has come! Sister Chen said the group is going to expand into the men's skincare market and has entrusted us with this project!"

Zhang Chen was also infected by her excitement, "Really? That's fantastic! Looks like my jinx is pretty accurate."

After calming their excitement, the two began to ponder. Li Shiqing frowned and said, "Although this is a good opportunity, we're not familiar with the men's skincare market. Where do we even begin?"

Zhang Chen stroked his chin, his eyes darting around. "I think we should first find out what men are thinking these days. How about we start an online survey?"

Li Shiqing's eyes lit up. "That's a great idea! But questionnaires alone aren't enough. We also need to interview some men to get a deeper understanding of their needs and pain points."

Without hesitation, the two quickly convened an emergency meeting with key members of the marketing and sales departments. Inside the meeting room, everyone engaged in a lively discussion.

Xiao Li from the marketing department scratched his head. "I think guys should prioritize simplicity and convenience, ideally one bottle that solves all their problems."

Xiao Wang from the sales department immediately retorted, "That's not necessarily true. Nowadays, many men are also very particular about efficacy. For things like oil control and acne treatment, there must be targeted products."

Listening to everyone's discussion, Zhang Chen smiled and said, "Everyone makes a good point. Here's what we'll do: Xiao Li, you'll be in charge of designing the online survey questionnaire, and you'll set up some interesting questions to attract people to participate. Xiao Wang, you'll contact some schools and companies and arrange for us to conduct interviews. Remember, you must find men of different ages and professions."

Li Shiqing then added, "My job is to organize and analyze the collected information to identify market gaps and potential demands. Does everyone understand?"

"Understood!" everyone answered in unison.

In the days that followed, the entire team was like a wound-up machine, working non-stop. Li Shiqing spent every day in front of the computer, analyzing massive amounts of data, until her eyes were practically panda-eyed from lack of sleep. Zhang Chen, on the other hand, took Xiao Wang on a constant errand, sometimes going to schools to chat with students, and other times venturing into office buildings to talk to office workers.

After much effort, they finally gathered enough information. Looking at the compiled report, Li Shiqing smiled confidently. "Honey," she said, "I've noticed that men nowadays have a huge demand for skincare products, especially those that are both effective and cost-effective. They also value the packaging—it has to be simple, elegant, and yet unique."

Zhang Chen nodded. "Yes, it seems we've found the right direction. Next, we need to communicate with the R&D department and turn these requirements into products."

The two men took the report to the R&D department. When they saw them, Old Zhang from the R&D department smiled wryly and said, "You've finally come. We've been worrying about this for a while now. There are big differences between male and female skin, so this research is quite difficult."

Li Shiqing handed the report to Lao Zhang, "Engineer Zhang, this is the market research we conducted. Take a look; it might give you some inspiration."

Old Zhang took the report and read it carefully, nodding as he read. "Hmm, this data is very useful. However, it will take some time and effort to develop a product that satisfies men."

Zhang Chen patted Lao Zhang on the shoulder, "Engineer Zhang, we believe in your abilities! If there's anything we need your cooperation with, just let us know."

While the R&D department was working intensely, Li Shiqing and Zhang Chen weren't idle either. They began to plan the product's marketing strategy.

“I think we need to find a spokesperson,” Li Shiqing said. “Ideally, it should be a young, handsome, and approachable male celebrity, so that we can attract more young consumers.”

Zhang Chen shook his head. "Wife, your idea is good, but hiring a celebrity to endorse our product costs a lot of money. Our budget is limited. How about we try hiring an internet celebrity? Many internet celebrities have a lot of influence now, and their fees are relatively low."

Li Shiqing thought about it and felt it made sense. "Okay, let's find an online influencer. But we need to screen them carefully and find one that matches our product positioning."

After some screening, they finally found a suitable online influencer—a blogger who was somewhat famous on campus. His videos were humorous and entertaining, and were very popular among students and young working professionals.

After finalizing the collaboration with the online influencer, Li Shiqing and Zhang Chen began designing the product packaging. They contacted several design companies and reviewed countless design proposals, but were not satisfied with any of them.

“These designs are all too ordinary,” Li Shiqing said, frowning. “They don’t reflect the characteristics and personality of our products at all.”

Zhang Chen was also scratching his head in frustration, "Yeah, what should we do? Why don't we try to do it ourselves?"

So the two of them threw themselves into the design work. They stayed up for several nights in a row and finally designed packaging that satisfied them—a simple black bottle with eye-catching silver lines, both stylish and sophisticated.

Just as they were busy preparing for the product, the R&D department brought good news—the product development was a success!

Li Shiqing and Zhang Chen arrived at the R&D department immediately. When they saw the samples in front of them, they were so excited that they almost jumped up.

"Mr. Zhang, thank you so much!" Li Shiqing grasped Mr. Zhang's hand tightly. "This is exactly the product we wanted!"

Old Zhang said with a smile, "This is not just my achievement, but the result of the efforts of the entire R&D team. However, although the product has been developed, it still needs to undergo rigorous testing and approval before it can be launched on the market."

“No problem, we will definitely cooperate to do a good job in the follow-up work,” Zhang Chen said.

After a series of tests and approvals, the product was finally launched successfully. Li Shiqing and Zhang Chen led their team to launch a comprehensive marketing campaign. Online, promotional videos by internet celebrities quickly went viral on major platforms, attracting the attention of countless netizens; offline, they held product trial events in major shopping malls and schools, allowing consumers to experience the product's effects firsthand.

Initially, the product's sales did not meet their expectations, and Li Shiqing and Zhang Chen were both a little anxious.

"What's going on? Is our publicity insufficient?" Li Shiqing asked anxiously.

Zhang Chen comforted her, saying, "Don't worry, it may take some time to build up a good reputation. Let's observe and see what the consumers say."

Just when they were feeling a bit anxious, good news arrived. More and more consumers began sharing their experiences using the product online, with rave reviews. Students and young professionals, in particular, were full of praise for the product's cost-effectiveness and effectiveness.

"Wow, honey, look at these comments!" Li Shiqing excitedly handed her phone to Zhang Chen. "Our product is a hit!"

Looking at the comments on his phone, Zhang Chen couldn't stop smiling. "Great! It seems our efforts haven't been in vain."

As word spread, product sales skyrocketed. In less than a month, the entire inventory was sold out. Li Shiqing and Zhang Chen had to urgently contact the production department to ramp up production.

At the celebration party, Li Shiqing raised her glass and said with emotion, "This success is thanks to everyone's joint efforts. Especially my husband, who stayed up late with me and gave me advice."

Zhang Chen said with a smile, "This is also thanks to our team. Besides, I'm doing this for our little family. Your happiness is my happiness."

Everyone burst into laughter, filling the office with cheerful chatter.

They finally won this "comeback battle" in the men's skincare market. Li Shiqing and Zhang Chen not only achieved business success in the process, but also strengthened their marital bond. In the future, they will carry this passion and effort to embrace even more challenges…