klisemfg Chapter 357 Qiao Ye’s ideas are too radical
Chapter 357 Qiao Ye’s ideas are too radical
In the next few days, Qiao Ye went to help Miao Feiyu set up the new shop.
The friend he was working with just happened to have a shop in a busy area whose lease expired.
After listening to what Miao Feiyu said, they took back the shop and prepared to do it themselves.
The two discussed it and asked Qiao Ye to work together.
The money earned after deducting the cost, that is, the profit, will be given to Qiao Ye 20% after the sale.
That is to say, if he made 100 taels, he would give 20 taels to Qiao Ye.
She was responsible for drawing jewelry blueprints, decorating the shop and giving advice.
The main reason is that the two of them want to make friends with Qiao Ye, so this cooperation is considered to be quite sincere.
Qiao Ye did not refuse. If the business here was good, she could get a lot of money every month.
So I drew a lot of drawings of various jewelry.
The store is also divided into two large areas.
One is ready-made, for example, a finished jewelry style will be placed on a drawing as a sample.
There is a grid below, and all the jewelry materials needed are placed in a paper bag.
Each paper package also comes with a production drawing.
Customers who want to buy this style can just take a pack home and have it made.
Qiao Ye was only responsible for drawing one drawing for each style. The other drawings in the bag were drawn by someone hired by Miao Feiyu.
The other side of the shop sells all the production materials.
For example, various pearls, gemstones, jade, red southern red, beeswax, agarwood, turquoise, etc. with different shapes of holes.
There are also gold, silver and copper chains of different thicknesses, lengths, shapes and styles.
Various colors and styles of threads, braided threads, etc.
They are all arranged in grids, with prices labeled on them, indicating how much one or one piece costs.
If you don’t want to follow a ready-made style, just buy the one you like and use your imagination and creativity to make it.
Miao Feiyu and his friends called many maids and servants to help in the shop.
In addition, Qiao Ye had a lot of modern styles in his mind, and he modified them to suit the preferences of ancient people and drew hundreds of jewelry patterns.
Everyone was very efficient and the shop was set up in just about ten days.
Qiao Ye also asked them to use wood to make some irregular-shaped frames and ornaments on the wall.
I also used some floral or plain cloth to make many different baskets.
The shop was completely decorated that day, and Qiao Ye asked a servant to call Miao Feiyu and the other man over.
Lu Shao and Jiang Yilin were also in the shop at this time.
A moment later, the two arrived one after another.
Looking at the newly renovated shop, both of them had a gleam in their eyes.
Miao Feiyu's friend is Shi Conglei, who also comes from a family of officials.
My grandfather was a second-rank official, and my father was a third-rank official in the Ministry of Works.
Shi Conglei is the youngest legitimate son, and is favored by his grandmother and mother.
His talent for both studying and martial arts was average, and after passing the imperial examination, he was unable to make any further progress.
He refused his family's offer to get him a job as a clerk in the Ministry of Industry, and started a business with Miao Feiyu.
He is the youngest son, and his family does not expect him to inherit the family business and bring honor to the family.
So I just indulged him.
He walked around the shop and said with a smile: "The shop has changed a lot now. Just looking at it from the outside, I feel bright before my eyes."
"Miss Qiao is really amazing. I think our business should be good."
Miao Feiyu felt the same way. He chuckled and said, "I don't think it will be bad either."
"Our shop is now the only one of its kind in the capital."
Recently, many people heard that he was working with Qiao Ye to open a shop, so they came to inquire about it.
But he dismissed them all.
If you tell it in advance, there will be no sense of anticipation, and someone may imitate you and get there first.
Then some people said sour words, implying that they were not optimistic about them.
I feel that the jewelry they brought from overseas is neither good nor bad, and no matter how much they change it, it will not sell well.
Others thought he was out of his mind to think a village girl could help sell the hoarded jewels.
Anyway, they pour cold water on me.
He was actually a little nervous and worried before, but now after seeing the shop after it was decorated.
He breathed a sigh of relief.
If all else fails, they will have no choice but to sell the jewelry at a loss and stop doing business.
But he had a feeling that this time he could slap in the faces those who were pessimistic and pouring cold water on him.
Qiao Ye smiled and said, "If we do well, the business shouldn't be bad."
"But you also have to be prepared that someone will imitate you soon."
“So from the beginning you have to give customers the feeling that your shop is the most authentic.”
"Every once in a while, we have to come up with new styles and patterns."
“Only by constantly adding new things can we avoid losing our business to others.”
Her words were recognized by Miao Feiyu and the others, "You are right."
Miao Feiyu looked at Qiao Ye again and said, "So I'll have to trouble you to come to the shop more often to see if there is anything that needs improvement."
"I'll trouble you with the new styles and patterns."
Qiao Ye nodded and smiled: "No problem."
"But sometimes I can't handle it alone, so you'd better arrange two people to follow me."
"It's better to be a woman, so it's convenient for her to follow me."
"I will teach them how to do it and how to maintain good relationships with the guests."
"If we do well, even if someone else sells the same product at a lower price than us in the future."
"But these old customers will still come to us."
"If someone imitates us, their price will be lower than ours, but we don't have to lower the price."
“Otherwise, it will make customers who pay more unhappy.”
"Of course, we can hold a promotion every few days or ten days or so."
“The difference between targeting old customers and new customers.”
She paused and continued, "In addition to the waiter who greets customers to buy things, it would be better to arrange two more people to take notes."
“For example, if a customer comes to buy something, then you write down her name or title.”
"From now on, every time she buys something, she should write down how much she spends."
“When you have spent enough money, you can give a gift.”
"We can also classify customers according to their spending. The first level is for those who just bought, the second level is for those who spent a hundred taels, and the tenth level is for those who spent over a thousand taels."
“Every two weeks, you can post a list of the top ten spenders in the store.”
“The list is updated every month.”
"On the last day of every month, customers on this list can enjoy a 30% discount when they come to buy something."
"Ladies and young ladies who are so proud and well-off would definitely want to be on the list every month so that everyone can see it."
"The shop can often hold some activities, targeting customers with different consumption styles."
"Of course, if there are guests who don't like being on the list and want others to know about it, and who value privacy more."
"You can say hello to the shop and then not put her name on it."
Just like the live broadcast room where they used to buy things, customers were also divided into levels.
This will make high-spending customers feel more proud and more satisfied.
She also suggested, "You can also release new styles from time to time and sell them in limited quantities."
“One piece of each style, or no more than three or five pieces.”
“It smells good when people rush to buy it, and it makes the shop more popular.”
She talked about a lot of marketing methods, and Miao Feiyu and the other man's eyes became brighter and brighter.
Even Jiang Yilin and Lu Shao were so engrossed in listening that they gained a lot of enlightenment and inspiration.
Especially Jiang Yilin, he already has quite a few businesses and shops.
These methods can be modified and used in his shop as well.
In particular, the list of top customers should be updated once a month and posted.
This will surely be liked and supported by many people.
After all, it’s much easier to brag about how much I bought this month than to post it for everyone to see and admire together.
Just like them, if they go and buy something that costs a lot of money.
Of course, I also hope that my spending is in the top ten, so that everyone will sigh that I am so rich and so wasteful.
Wouldn't that make you stand out?
I have to say that Qiao Ye’s ideas are all really brilliant.