klisemfg Chapter 497 The East is not bright and the West is bright
Chapter 497 The East is not bright and the West is bright
"The timing is not good." Xu Jihai shook his head, "Lu Hao's articles have brought some negative effects to the factory. Some distributors originally wanted to wholesale oral liquid, but there was no follow-up action. The other one is these negative news. It will also make some TV stations and newspapers have scruples. It may be more difficult to advertise on it. Another point is that part of the money in the factory has not been recovered, and the production time of oral liquid is still short, and the funds are not much. , If you want to advertise on a larger TV station, the advertising cost is much higher than that of the local TV station, and there will be a lack of funds in this regard.”
There is nothing wrong with advertising, but Xu Jihai and Hong Erquan have different opinions on how to do it and where to do it.
Moreover, he could also guess what Hong Erquan was thinking. He just wanted to take advantage of this opportunity to get the factory to pay for the advertisement. The cost was from the factory, but the oral liquid sold well, but Hong Erquan could pay more.
The abacus clanged.
He can understand, but understanding is understanding, and he must not follow Hong Erquan's train of thought.
Xu Jihai has his own judgment, the money needs to be used, but it has to be used carefully.
"You can get a loan. With the current reputation of Hongyuan Oral Liquid, it must be very easy for Director Xu to find a bank loan, and you will definitely get accommodation and support." Hong Erquan was still a little bit unwilling.
"Lu Hao is a private boss. In Jiangcheng, he was able to collude with TV stations and some newspapers to smear oral liquid, but he was beyond his reach in other provinces. He advertised on national TV stations and became famous. Ours Even if the oral liquid doesn't sell very well in Jiangcheng, it's fine if it sells well in other places, which can make up for Jiangcheng's losses."
"It's not bright in the east, but it's bright in the west."
He wanted Xu Jihai to take another loan.
"Director Hong, you don't need to talk about this issue anymore. It is definitely necessary to advertise on national TV stations, but not now. The time is not ripe now." Xu Jihai said.
"Advertising on Jiangcheng TV Station, the total advertising cost for a year is only a few million, but advertising on a national TV station may cost a month's advertising cost, and the factory has borrowed a lot of money now. It’s too risky to borrow so much money for advertising, and it’s more appropriate to think about it later when the income and expenditure are slightly balanced, and every penny must be spent wisely.”
He looked at Hong Erquan, "I understand your thoughts, but you also have to understand my difficulties. Our interests are the same. You don't want to eat a big fat man in one bite, and the water will flow for a long time. Hongyuan Oral Liquid can only keep you healthy for a long time. The more production you get, the more rewards you will get.”
What Xu Zuixinhai said was implying to Hong Erquan, don't always think about letting the factory pay a lot of money, so as to enrich his personal pockets, you have to consider the balance of payments in the factory, so that making money can last in the long run.
"Director Xu, I have absolutely no selfish intentions in doing this, it's just to fight against Lu Hao, but since the factory has such a big difficulty, let's take it easy and wait until the sales of oral liquid increase later, and then consider showing it on national TV stations. Advertise." Hong Erquan immediately said.
Xu Jihai had reached this level, he couldn't hold on any longer, so he could only take a step back and take it easy.
He scolded Lu Hao a few times in his heart, if it wasn't for Lu Hao's methods that caused some disturbances in Hongyuan Oral Liquid, Xu Jihai might have agreed with his opinion.
"Everyone think about it, how can we achieve the best effect with the least amount of money, and offset the impact of these negative news on us?" Xu Jihai took out a cigarette, and each of them scattered one.
Advertisements on flyers, newspapers, and TV must be done, but how to do it is another matter.
"This is simple." Hong Longfei said immediately.
Xu Jihai looked at him.
Previously, Hong Longfei didn't let Hong Longfei come to the office because Hong Longfei seemed to be missing a muscle in his speech without going through his brain. , there may be some different ideas, and he agreed to bring Hong Longfei over.
He knew that this was Hong Erquan's excuse to let his son show his face and train Hong Longfei.
Human nature.
As long as Hong Longfei's words and deeds are no longer as unreasonable as before, he will turn a blind eye.
"We can learn from Lu Hao." Hong Longfei said, "Didn't he find the old lady, the student's example, pour sewage on Hongyuan's oral liquid, and secretly say that there is something wrong with the oral liquid? We can also find some people, such as The older ones are in very good health. It is said that the health is so good after drinking Hongyuan Oral Liquid. There are also some who got sick and recovered suddenly. The same can also be attributed to Hongyuan Oral Liquid play a role."
!!!
Xu Jihai's eyes lit up, he looked at Hong Longfei, "Is this an idea you came up with yourself?"
He really didn't expect Hong Longfei to come up with such a good idea, he couldn't believe it.
"I came up with it myself, but I also got some hints before I came up with this idea." Hong Longfei said, "Hongyuan Oral Liquid advertises to strengthen the body, increase appetite, nourish blood and Qi, and improve sleep, but there are some The retailer slightly exaggerated the efficacy, saying that it could treat some geriatric diseases, but it sold very well and sold out faster than other retailers.”
"Let's exaggerate the effect of the oral liquid a little bit, it will definitely sell better."
It was indeed his own idea.
"That's a good idea."
"This method is indeed good. If Lu Hao can do such a thing, we can do it too."
Wang Lixing and Zhang Mingyi nodded, they were very optimistic about this method.
Hong Erquan also looked at his son, "That's right, I know how to think, very good, I didn't call you here for nothing this time, I just wanted you to come and listen to gain insights, but I didn't expect that I really wanted to deal with it." way."
Having received compliments from several people, Hong Longfei was elated.
"People will always grow. After going through so much, if I don't make any progress, I will be like that idiot, unable to support me." Hong Longfei said.
When he said these words, his heart blossomed with joy.
"The method is indeed a good method, but if we do this, we will be almost like Lu Hao. If we exaggerate the effect of the oral liquid too much, I am afraid it will mislead many people." Xu Jihai said.
He recognized Hong Longfei's method, but he still hesitated, not knowing whether to use it or not.
"Director Xu, at this point, why are you still looking forward and backward?" Hong Erquan said, "Lu Hao can do this, why can't we?"
"Yes, Hongyuan Oral Liquid is an ancestral formula of old Chinese medicine practitioners. It treats illnesses and keeps them healthy. Even if you exaggerate a little bit, it's not a big problem." Hong Longfei continued, "Director Xu, we can't be beaten passively, we have to take the initiative." attack."